The world’s toughest endurance race to be distributed to 150 TV markets.
For the second consecutive year, the world’s toughest endurance race, One Water Race, will be held in the Stockholm archipelago. The world’s top long-distance athletes will cover a non-stop distance of 250 kilometers from Arholma to Landsort, by running, swimming and orienteering. The purpose of the race is to raise awareness about the urgent environmental threat to our global oceans, which absorb 30 percent of the planet’s carbon dioxide emissions. It has now been confirmed that One Water Race has entered a three-year partnership with Amaury Sport Organisation (A.S.O.), which means that the race’s various media formats will be distributed to over 150 TV markets.
One race with various media formats
One Water Race has in a short time established itself as the world’s toughest endurance race. The race attracts the top long-distance athletes from around the world, putting the spotlight on the Stockholm archipelago and the crucial water issue. This year, the race will have global reach, reaching running enthusiasts worldwide through the distribution of various media formats to a global market. Among other things, the live broadcast will be the world’s longest sports broadcast, for 60 hours straight.
– Our media formats consist of “Road To”, which is a nine-episode mini-series where viewers follow the athletes’ preparations for the One Water Race, a 60-hour long live broadcast and a one-hour race documentary. Our athletes are facing their toughest race ever and they run, swim and orienteer for several days straight without any sleep. In the upcoming documentary, we get to know the athletes in depth and see what drives them to take on this extreme challenge. – Thomas Ogander, founder.
The world’s toughest race for the world’s toughest challenge
The One Water Race is a way to make the One Water Foundation visible – an independent foundation that works to accelerate various collaborative projects between business and the public sector to reduce the threat to our water and marine environments. Right now, the collaboration project “A fossil-free archipelago” is ongoing, a collaboration between the County Administrative Board in Stockholm, the Swedish Transport Agency and the Swedish Agency for Marine and Water Management.
About One Water Race
One Water Race starts on August 22 in Arholma and finishes in Landsort on August 24. A maximum of ten mixed teams, with four team members each, run and swim a non-stop distance of 250 kilometers. The competition participants choose their own route but must adhere to various checkpoints along the way. The prize pool is $100,000. NEP Group, which produces Champions League and Olympic Games broadcasts, is responsible for all media productions for One Water Race. A.S.O., which distributes the Tour de France, Dakar Rally, and La Vuelta, distributes all media formats to over 150 markets.
About Amaury Sport Organisation
French Amaury Sport Organisation owns, organizes, produces, and distributes some of the world’s largest and most prestigious sports events such as the Tour de France, Dakar Rally, and La Vuelta. A.S.O. organizes 250 competition days per year, with 90 events in 30 countries. Amaury Sport Organisation is a subsidiary of Amaury Group, a media and sports group that owns the newspaper L’Equipe. Read more at: www.aso
About “A Fossil-Free Archipelago”
The goal is for the Stockholm archipelago to become fossil-free, setting an example for progressive environmental development in marine environments in various areas of Sweden and influencing the world and future generations. The first step in the collaboration project is to replace all marine fuel stations in the Stockholm archipelago with modern facilities capable of handling fossil waste, recycling, and sanitary needs. The target is to achieve this by 2030. Read more at: www.onewaterfoundation.com