The uniqueness of the race, concept, framing and media production is designed to not only create a hype on a global level and establish endurance racing for a global market, but also viral spread in the world of sports.
One Water Race will have a unique framing and media production that represents the highest international standards and latest technology. The race will be produced on land, in the water, underwater and in the air. We will use the most advanced technology to be able to obtain state of the art sports – and physiological – data from each racer and their teams. One Water Race will create a benchmark for professional sport’s productions and innovative technology.
One Water Race has the production set up, and technology to create a striking and electrifying live experience. The race will therefore also be broadcast live worldwide on as many digital platforms and communities as possible for the optimal reach.
The race concept is built entirely for high level documentary production, to attract a wide and global audience and distribution on the world’s leading streaming providers.
ORGANIZATION OF PROFESSIONALS
The organisation behind One Water Race consists of professionals and those with established backgrounds in the fields of international sports marketing, TV production, media development and sports technology.