One Water Race as a Platform for a Global Message on Healthier Oceans
Press Release
The Stockholm County Administrative Board and One Water Race have entered into a partnership to globally spread the “Stop Fueling the Sea” informational campaign. One Water Race, the world’s toughest long-distance race, is being held for the third consecutive year in the Stockholm archipelago. The race features the world’s top endurance athletes covering 250 kilometers nonstop, from Arholma to Landsort, through running, swimming, and orienteering. The event will take place from August 20-22 and will be broadcast in over 190 countries, aiming to highlight the urgent environmental threat to our world’s oceans.
“This is a rare collaboration between the private sector, authorities, and civil society to drive concrete change. During One Water Race, all boats will run on alkylate gasoline, reducing harmful hydrocarbon emissions by up to 90%, demonstrating that a transition is possible,” says Patrik Cederlöf, Project Manager at the Stockholm County Administrative Board.
A Local Race with Global Reach
One Water Race has quickly established itself as the world’s toughest endurance race with a global TV audience in 190 countries, taking place shortly after the news of Seine’s unfit water quality during the Paris Olympics.
“We live in an attention economy, and through an extreme competition, with various media formats and the world’s longest live broadcast of 65 hours, we highlight the issue of our water and marine environment. This is an ever-relevant topic – especially with the unfit Olympic water in the Seine. The ‘Stop Fueling the Sea’ campaign and its English counterpart will be the sender on all materials, in all exposures, and all boats in the organization will run on alkylate gasoline from the special fuel manufacturer Aspen,” says Thomas Ogander, founder and initiator of One Water Race.
About the Campaign
In addition to TV exposure, the campaign includes a native collaboration with Schibsted and a campaign site, www.slutatankahavet.se, targeting small boat owners, fuel manufacturers, and marina fuel stations, where digital materials can be downloaded for spreading the campaign on social media.
Contact Information
- Thomas Ogander, Founder and Initiator of One Water Race
thomas.ogander@onewaterrace.com | +46 707 49 00 85 - Patrik Cederlöf, Stockholm County Administrative Board
patrik.cederlof@lansstyrelsen.se | +46 10 223 12 75
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About “Stop Fueling the Sea”
The Stockholm County Administrative Board and One Water Race began collaborating in 2022, and since then, the informational campaign “Stop Fueling the Sea,” primarily targeting small boat owners, fuel manufacturers, and marina fuel stations, has been ongoing with various partners. These include the Swedish Transport Agency, the Archipelago Foundation, and Stena Recycling. The initiative is funded by the Swedish Agency for Marine and Water Management.
About the Race
- Seven teams with four members each compete for honor and a total prize pool of 100,000 USD.
- Start in Arholma at 07:00 on August 20, with an expected finish in Landsort on August 22.
- 250 kilometers of running, swimming, and orienteering – nonstop, around the clock.
- The Swedish School of Sport and Health Sciences will research how extreme stress affects humans.
- The race will be distributed to 190 TV markets.
- TV4-play will broadcast a one-hour summary.
- Learn more about the teams here.
About One Water Race
One Water Race starts in Arholma on August 20 and finishes in Landsort on August 22. Ten mixed teams, with four members each, will run and swim a 250-kilometer distance nonstop. The participants choose their route but must adhere to various checkpoints along the way. The prize pool is 100,000 USD. NEP Group, which produces Champions League and Olympic broadcasts, is responsible for all media productions for One Water Race. A.S.O., which distributes the Tour de France, the Dakar Rally, and La Vuelta, distributes all media formats to over 190 markets and five continents. Learn more at: www.onewaterrace.com.
